Monday, 7 April 2014

Become a bag designer on a boring afternoon

Have you found yourself with nothing to do on a Sunday afternoon? Fear no more, my friend, I have the perfect solution for you!

                Since Longchamp introduces its “Le Pliage” line of bags, a collection of foldable travel bags made of vinyl and leather trim, in 1993 a great number of updates have been made to this bag, being the chance for a customer to personalise the colours of this stylish bag the latest.

Catherine Middleton, Duchess of Cambridge wearing a Le Pliage.

But, a little bit of history first to get in the mood:

Frenchman Jean Cassegrain inherited the family tobacco shop in 1948, and start covering the mundane pipes with leather, creating a luxury leather item that became very popular. He founded then Longchamp (“long field” in French), after a Parisian horse race track he used to walk by everyday, as a leather company.  Longcham eventually expanded to purses, accessories and other leather goods, culminating in 1993 (as said above) with their most popular creating since leather pipes, Le Pliage.

The best definition of this bag, for those who don’t know it is its own name: Pliage is French for “fold”, which is exactly what this purse can do. It is a very spacious and resistant bag perfect for traveling that you can store anyway you want once its purpose is completed.


The Le Pliage bag is available in a great variety of colours in its classic version of a canvas surface accented with leather on both handles and top flap,  and since 2012 a new all-leather version of the bag is acquirable for customers.  And there are several reasons for Le Pliage’s popularity amongst teenagers as well as adults. Its utility and spaciousness makes the owner of this bag being able to keep close a lot of useful items like laptops, notebooks or whatever you can need for school/work; that added to its versatility, since the bag can be used for almost any occasion. The quality and style of the Le Pliage is recognized worldwide and there relies its popularity even between celebrities.

Both versions of the bag: Le Pliage Cuir and Le Pliage Nylon can be personalised in this web app Longchamp launched a while ago, making shopping for a bag an exciting game.

Getting there is easy: Just go to longchamp.com and the app would appear in top right corner under “LE PLIAGE PERSONALISED”. Click it and enjoy multiple options to create your own personal Le Pliage.

The first thing you must choose is the model of the bag, as I’m personalising Le Pliage Cuir, the options are clutch, Bag size S (25x23x16cm) Bag size M (32x28x17cm) and Bag size L (40x31x18cm).


After that, it’s time to choose the colour of the main body of your bag among eight pigments: orange, pink, lemon-yellow, camel, indigo, black, vermillion and taupe.

  Le Pliage Cuir gives you also the option of choosing a colour for the flap, handles, tabs and shoulder strap within the eight before mentioned.




The final step to a complete personalisation of the purse is choosing the colour of the lining (dune, night blue, fuchsia, citrine or vermillion) and to embroil a small message of 3 (if you place it in the lateral part of the body) or 4 words (if you decide that the flap is a better place).


 In case you decide to go for the Le Pliage Nylon, the characteristics are similar, it just leaves less space to choose colours since this classic version only allows to choose two colours for the canvas body of the bag.


It is a great app even if – like me – you don’t want to buy a bag. It’s fun, easy to use and it helps you understand how colours work together better. You can even create popular culture inspired bags like:

Kill Bill, Iron Man, Barbie
(For more Longchamp visit http://uk.longchamp.com/)

This post is dedicated to my friend Lorena Gosende, who let me know about this app and whose sense of style is austounding.

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