Wednesday, 2 April 2014

Australian Attitude for Jimmy Choo pre-fal collection

The new Jimmy Choo pre-fall campaign has launched with Nicole Kidman as its face. This is the 4th consecutive season the Australian actress has worked with the brand.

Nicole Kidman for Jimmy Choo pre-fall collection

This new campaign shows a slender and young version of Kidman. The 46-year-old mother-of-four appears wearing the Jimmy Choo buckle boot, the Anna python bag and a crotch-skimming white blazer in the picture released by the London-based high fashion house.

Nicole Kidman for Jimmy Choo cruise collection 2014

                The stylism of the photoshoot is intended to give Kidman a natural and fresh look, probably after last year’s campaign for S/S 14 was highly criticized for an excess of photshop which made the Oscar winner look like a Barbie doll. Maybe Choo’s marketing team have still a lot to improve in this field since the snapshots of the pre-fall campaign does not show the same Nicole Kidman that appears in the video made for it.

     

                Even when ‘The Railway Man’ star said that she had enjoyed working with Willy Vanderperre – the photograph who shooted the campaign – some media dared to insinuate that the body presented in the pictures was not hers.
According to Sandra Choi, Creative Director of Jimmy Choo “Nicole embodies the tougher attitude and rebellious glamour that is key to the Pre-Fall collection’s aesthetic”, so what is point of photoshoping her?
 The use of of it only distortions what she is, a beautiful and glamorous Hollywood star. Stop the age-shaming. 

Nicole Kidman for Jimmy Choo pre-fall collection
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