Marion Cotillard for Dior

As Marion Cotillard floats into the air, we find out that the French actress will star once again as the face for Lady Dior, the French brand’s most iconic handbag, as she has been doing since 2008.

Ms Cotillard floating in a silver pleated gown and a magenta Lady Dior bag in one hand.

In the images, taken against a grey background, we find a more natural Marion Cotillard - away from the too-photoshop-involved former campaigns - defying gravity in a classic Dior silhouette from the pre-fall 2014 collection of the label while some versions of the famous handbag matching the garments are clutched in her hands. 

Marion Cotillard in a pink skirt and long-sleeved blouse. In her hand is the handbag in white with a pink floral design.

Photographer Jean-Baptiste Mondino captured perfectly the delicacy of Cotillard’s jump as her hair drifts upwards and her toes point down, giving her the effortless aspect of a dancing ballerina.

The original Lady Dior bag was created in 1995 as just simply the “new Dior bag”. Little did the company know that when France’s First Lady at that time, Bernadette Chirac, gave this bag to Lady Diana as a present, it will soon become an international iconic handbag “for princesses”.

As Princess Diana fell in love with the bag, an order arrived to Dior’s headquarters: the Princess of Wales wanted the designer purse in every style available. The popularity of the bag increased in the following months, for Lady Diana was the most photographed woman In the world, and later on, according to CR Fashion Book, “Dior sought her permission to name the bag in her honor, and the Lady Dior has been gracing the most discerning elbows ever since”.

Although John Galliano’s design seemed simple, it was soon linked with royalty and elegance, as Dior clothing had been before, creating a new fashion icon. 

In the behind-the-scenes video of the shoot we can see the actress jumpin up and down on a trampoline to gracefully strike angelic and elegant poses.  According to Dior’s press release, the bag represents 'an extension of who she is: timelessly elegant, it's forever renewing itself in surprising and creative ways.'

Making-Of:https://www.youtube.com/watch?feature=player_embedded&v=wQ2sWcxoEjY

The campaign will make its first print appearance in Vogue Brazil on Friday, and will debut on April 2 in the U.S. version of Vanity Fair.

For more Dior visit: http://www.dior.com/