Jonathan Saunders Review

Nowadays, the world of menswear skews more conservatively than its female counterpart. And this is why a designer like Jonathan Saunders, who cultivates both sides of the coin, is a breath of fresh air to menswear. Although, in this particular fashion case, Saunder’s starting point was menswear, an equal inspiration between men’s and women’s garments is clear; voluminous looks for women and tight tailoring for men.

London based designer Jonathan Saunders (Glasgow, 1977) has been one of the most important menswear designers to appear on the fashion scene in the past few years. His background as a print designer makes the garments he creates quite daring in the world of menswear; therefore highlighting the use architectural and clean prints as well as bold colours such as dazzling red matched with satin green. Also, materials like glitter and vinyl help to create a kitsch aura within his collections, taking them to the verge of bizarre but ending up being impeccable.

His Spring Collection is full of light, a grey foreground where splashes of blue, yellow, green and red feature to make an easy, smart and chic series of clothing. He also presented his Fall Collection in London this year, which, inspired by the 80’s fashion, was full of low V-neck tops, dotty trousers and a crazy mix of prints. This shows a new model of menswear less worried about looking “manly” and inclined to be more daring when suiting up. And away from the classical inverted triangle silhouette for menswear, Saunders wagers for fitted clothes that narrow the shoulders and create a more streamlined silhouette.

His vibrant designs are not to be worn by everyone. Only those brave enough to explore the new world menswear that is about to come will be able to embrace the femininity and edginess of Saunders’ collections. And here lies the magic of Jonathan Saunders, his ability to turn transgressive ideas into playful, yet smart separate pieces to make colour pop into the classic boring men’s style. 

See more Jonathan Saunders at: http://www.jonathan-saunders.com/



(As published in Redbrick Newspaper)
http://issuu.com/redbrickonline/docs/cbe001_140314_issue1447_e018847da21942/14?e=1031349/7082689